ChangGoo is a 7-year-long ongoing program executed by Google Korea and the Korea Institute of Startup and Entrepreneurship Development.
It promotes the growth of local mobile app and game startups and their overseas expansion.
The Demo Day event warmly welcomes new program joiners through keynote sessions, 1-to-1 consultations, networking sessions, and more.

The Fortune Cookie copies are carefully crafted for entrepreneurship.
It features recommended lucky items and colors that were easily found at the venue, which can be utilized for more comforting sessions.

• Business project commissioned by Google Korea ChangGoo Demo Day 2023

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• Identified misalignment in initial copy and designed
an event-specific copy direction and micro-format to drive networking and participation behaviors

• Applied a “lucky item · place · action” framework
to build a message system naturally integrated with venue flow and on-site touchpoints

• Strategically leveraged relationship-driven language (e.g., peers, business partners, conversation)
to align messaging with event objectives of collaboration and entrepreneurship

• Refined tone, length, and readability through iterative feedback cycles,
delivering copy optimized for real-world event execution

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Examples:‍

• Here at the ChangGoo Demo Day, you will meet a new business partner.
Be brave, and initiate the conversation.
(Lucky item: Blue muffler)

• Here at the ChangGoo Demo Day, an unexpected discovery comes to you.
Wait for the moment with an open mind.
(Lucky place: LED Photo Booth)

• Today is the day you have a breakthrough in things you've been working on.
Listen to what other participants have to say.
(Lucky place: food station)

• With Chang Goo, the little possibilities you refuse to give up are changing the world.
(Lucky snack: Chang Goo cookies)

• Google Play supports the brilliant tomorrow that your hard work will bring.
(Lucky item: Chang Goo diploma)

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